Who We Are

Founded in 2017 by Instagram personality Haley Sacks (aka @mrsdowjones), FINANCE IS COOL is a media company that uses humor and pop culture to democratize the world of finance.

From our headquarters in New York City we produce courses, digital content, and events for millennials, narrowing the financial literacy gap and taking the fear out of being fiercely independent.

“Making keeping up with Dow Joneses as fun as Keeping up with the Kardashians."

What We're About

You can’t ignore your finances. Trust us, we tried. It doesn’t end well... And you can’t ignore us, either. We are on every platform, making content that guarantees you get good with money.

“If you don’t find a way to make money while you sleep, you will work until you die”
– Warren Buffett (but also us)